Introducing TFI
Over 20 years experience
Founded in 1992, Tradefaire International Pty Ltd (TFI) is widely recognised as a leading supplier of superior quality on and off-road tyres, tracks and related technical expertise in the Australasian tyre industry.
Full after sales support
Our dedicated Australian TFI sales force and established national distribution network allows us to service any and all of your tyre related needs.
Comprehensive range
We stock a comprehensive range of industrial tyres for Earthmoving, OTR, Mining and Port & Container Handling, alongside reliable track and undercarriage solutions.
Our goal
Our objective is to maximise your potential, no matter what industry you are working within. We do this by helping to match you with the ideal tyre type and tread pattern for your unique application, and by providing services that help to keep you on the road with minimum downtime.
Our Story
From humble beginnings, as the preferred national supplier of Kumaneko industrial solid forklift tyres to the iconic Beaurepaires network, our steadfast commitment to supplying proven quality product has cemented our reputation for the supply of market-leading brands, outstanding service and expert technical advice that stands the test of time.
Over the years, the company has expanded to become one of the nation’s major suppliers of off road tyres across various market segments – e.g. agriculture, forestry, mining, construction and material handling. Tradefaire is the sole importer for reputable brands that include BKT, Durun, Tong Yong (TY) and Kumaneko. With a sophisticated national distribution network, TFI services every state in Australia and Papua New Guinea.
Tradefaire International has been in the tyre business for over 20 years supplying off road tyres across various market segments including agriculture, forestry, mining, construction and material handling. Going from strength to strength, utilising the experience, knowledge and strong distribution network built over the years, TFI Earthmover was formed to take on the robust mining, construction and quarry sector. Having identified a gap in the earthmoving sector for premium quality OTR tyres, TFI Earthmover’s brands BKT, for radial and bias tyres, and TY Cushion, for resilient tyres, are well placed to fill the need. BKT and TY Cushion both have a strong market presence across the globe with a solid reputation to match. We can guarantee supply of quality OTR tyres that are comparable to many Tier 1 brands and competitive in price.
With a dedicated national sales team and established distribution network across Australia, we are confident TFI Tyres can meet all your OTR requirements.
About us
At TFI, we are more than just a company; we are a dedicated team that embodies a culture of collaboration and teamwork (T). Our collective strengths enable us to deliver top-quality products and services that consistently exceed industry standards. We take pride in our unwavering focus (F) on customer satisfaction. Our customer-centric approach goes beyond meeting expectations; it involves exceeding them with prompt and reliable service, building trust, and fostering long-term partnerships. What sets us apart is our commitment to integrity (I) in action.
We operate with transparency, honesty, and ethics in all our endeavors, ensuring that we earn the trust of our valued clients, partners, and the communities we serve. TFI is committed to excellence, a customer-first mindset, and unwavering integrity in everything we do.
Mission
At Tradefaire International, our mission is to provide customers in the market with top-tier tyres and services of premium quality.
Vision
Our vision is to become the premier distributor in Australia and New Zealand on all tyre categories offered at TFI.
Our Team
James Saunders
Director: Tradefaire International
James Saunders started Tradefaire International Pty Ltd (TFI) in 1992 after a 10 year history supplying tyres & accessories to tyre services and wholesalers in Australia and overseas. James now oversees the daily operations of TFI.
Shammi Akter
CEO Australia
Shammi specialises in corporate strategy and finance management and has a strong background in international tyre trade backed by extensive tertiary business and accounting qualifications.
Rene Whinwray
CEO New Zealand/Operations Director Australia
With a career spanning 35+ years in the tyre industry, Rene’s experience has seen him successfully operate in all facets of the business including manufacture, wholesale and retail, covering local and international jurisdictions.
Steve Ryan
General Manager
Tyres are in Steve’s blood! He followed his grandfather into the industry over 43 years ago starting out as a tyre fitter before working his way into sales and management. He originally specialised in industrial tyres, before moving into the agricultural sector.
Daniel Richter
General Manager Sales & Marketing
Dan brings 20 years of frontline sales management knowledge and expertise to the team. He is a collaborative leader with extensive experience within the mining and industrial sectors.
Barry Watson
National Major Account Manager
Barry has over 30 years experience in the tyre industry, predominantly in the industrial / port tyre sector. He has a reputation for providing exceptional and well-considered technical advice which is sought after by both customers and industry colleagues alike.
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